全球食品生产巨头为何“宠”爱中国市场？

从传统的宠物食品、用品、医疗等细分领域，到引领风尚的宠物相亲、美容护理、异宠饲养等新兴趋势，中国宠物经济展现出前所未有的活力与潜力。2023年，中国城镇猫狗市场的消费规模达到2793亿元人民币。是什么因素驱动着中国宠物经济的繁荣发展？外资企业又如何进行战略布局以赢得市场“宠”爱？跟随中国外文局美洲传播中心外籍主持人小白，一起探访亚洲宠物展览会和皇家宠物食品工厂，寻找答案吧！

China's pet economy is showing unprecedented vitality. In 2023, the country's urban pet cat and dog market reached $39.2 billion. What is driving the continued boom in China's pet economy? And how can foreign companies capture Chinese consumers'hearts? In this episode, Sinologist Elsbeth van Paridon, also an editor with CICG Americas, heads to Shanghai to explore the Pet Fair Asia and Royal Canin's factory to find answers.

责任编辑：柴晶晶